I am sure you have seen this zoozoo commercial and have been intrigued by it. In case you are IT aware and have a lot of friends you would also have seen mails describing how zoozoos were made and what goes behind the scenes. Here's a quick take on what's so awesome about this advertisement strategy of Vodaphone:
1. Perfect Ad - Wears all the four caps of perfect TVC. It's interesting, entertaining, clear and does the required branding very well.
2. Cheaper - Getting the same ad animated would have costed a fortune.
3. Lot of ads - They created a over 30 ads to introduce new and not-so-new features and services. This gives them a lot of reusability without compromising the entertainment value. They have used the zoozoos to tell everything, each in a different way. Reusing the same tone gives a lot of Branding punch to your ads. Other examples "Washing poweder nirma - Proudly uses the same jingle from last century", "Airtel - Rehman's tune is just forever".
4. No Clutter - A lot of ads also gives them space so that they can focus on each and every service one at a time. That removes the clutter and information overload.
but i still couldnt understand y there is such a big hype for these ads
ReplyDeleteBecause they are quite entertaining for kids and have gained a lot of popularity among common man... That's why people are excited to discover the story behind making of ZooZoos.
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