Bringing smiles!

This Maruti commercial does curve your lips at the end of this new service center commercial. Beautifully knit around a mother child relationship, this is one ad that made me speak after a long time.



Interesting
Entertaining - brings a smile.
Repeatable
Clear

Adding one more to these existing criteria:

Emotional Appeal : Building ads to stir emotions. Happiness, Nostalgia, Worries, Pain, Love are a few emotions that are repeatedly harnessed for creating successful commercials. Ads that make me speak. This one plays on Love and Care.

Viral Marketing!

This is for a change a non-Indian Ad. It's got a perfect viral marketing appeal.



I liked two things here
1. the Ad, you just cant keep your eyes off until you finish 1:06 minutes
2. the Name, DreamJobs is such a clear and memorable name.

That's Branding!

This is a near perfect Ad. Excuse the length of the video, it isn't a best fit as a TV commercial. I mean the TVCs that pop up every ten minutes. But its warm and entertaining for someone waiting in a queue, over tickets terminals, bus stops, passers by in Malls. Suited for places where people may choose to watch the complete ad if they have time.



Brilliant conceptualization.
Awesome cinematography.
And of course CLEAR - Incredible India!

The ZooZoo Strategy!

I am sure you have seen this zoozoo commercial and have been intrigued by it. In case you are IT aware and have a lot of friends you would also have seen mails describing how zoozoos were made and what goes behind the scenes. Here's a quick take on what's so awesome about this advertisement strategy of Vodaphone: 

1. Perfect Ad - Wears all the four caps of perfect TVC. It's interesting, entertaining, clear and does the required branding very well.

 

2. Cheaper - Getting the same ad animated would have costed a fortune.   

3. Lot of ads -  They created a over 30 ads to introduce new and not-so-new features and services. This gives them a lot of reusability without compromising the entertainment value. They have used the zoozoos to tell everything, each in a different way. Reusing the same tone gives a lot of Branding punch to your ads. Other examples "Washing poweder nirma - Proudly uses the same jingle from last century", "Airtel - Rehman's tune is just forever".

 

4. No Clutter - A lot of ads also gives them space so that they can focus on each and every service one at a time. That removes the clutter and information overload. 

A perfect teaser ad

Just came accross this new Aerospace Ad from Godrej. 

It's not actually an ad, it's quite like a teaser. A perfect teaser Sleek, Simple and Elegant.

Now here's exactly what BSNL needed. An ad with a Branding Punch. For introducing 3G, the ad is quite similiar to how Aircel had introduced their cellular services. 

Its not a supreme entertainer, or extremely interesting one but is a nice watch. It is interesting to watch Deepika presenting it in this way. 

  

Difference in branding punch!

Here are two extreme entertainers, you can keep watching them over and over. But observe the clear difference in Branding punch. 

What lacks in Newyork Max commercial is 

1. A familiar jingle/music piece in the end that relates it with other NYM ads. 

2. A long and non-catchy name Max-new-york-life-blah-blah Pension-blah

3. Not enough stress on the service. 

Now have a look at this. Exciting, entertaining, and bull's eye at Branding.