Difference in branding punch!

Here are two extreme entertainers, you can keep watching them over and over. But observe the clear difference in Branding punch. 

What lacks in Newyork Max commercial is 

1. A familiar jingle/music piece in the end that relates it with other NYM ads. 

2. A long and non-catchy name Max-new-york-life-blah-blah Pension-blah

3. Not enough stress on the service. 

Now have a look at this. Exciting, entertaining, and bull's eye at Branding.