Bringing smiles!

This Maruti commercial does curve your lips at the end of this new service center commercial. Beautifully knit around a mother child relationship, this is one ad that made me speak after a long time.



Interesting
Entertaining - brings a smile.
Repeatable
Clear

Adding one more to these existing criteria:

Emotional Appeal : Building ads to stir emotions. Happiness, Nostalgia, Worries, Pain, Love are a few emotions that are repeatedly harnessed for creating successful commercials. Ads that make me speak. This one plays on Love and Care.