Indian Telecom/Mobile Services Ads: Compared

Indian Telecom advertisements, what comes to my mind is 

Airtel (Since i am an Airtel user, and since they have interesting Ads),

 Interesting (3/5) : Repeat Value (4/5)  : Brand recall (3/5) : Clarity (4/5)

Excellent Ad, does the required branding. 

Airtel Ads have always been a nice watch. They are interesting and entertaining. Mostly focused on 'touching' the family and relationships.  

Vodafone(See how they have erased 'Hutch' out of our minds). 

Interesting (3/5) : Repeat Value (3/5)  : Brand recall (4/5) : Clarity (4/5) 

Excellent Ad, does the required branding. 

Vodafone has introduced a series of excellent ads. Their new zoozoo series of ads to introduce new services are excellent branding effort.  

BSNL (Awesome infra, poor ads)

Interesting (3/5) : Repeat Value (3/5)  : Brand recall (1/5) : Clarity (3/5)

You'll find the ad interesting, but you can't remember what was it for. The branding punch is missing in almost all BSNL ads. 

Possible improvements  

• Get a catchy music, jingle (something like Airtel)
• Get some striking color (Something like Vodaphone, All Red)
• Get a funky tag-line, or logo (e.g. VirginMobile)

Virgin(Ads are interesting, but services are not)

Interesting (4/5) : Repeat Value (4/5)  : Brand recall (3/5) : Clarity (2/5)

That's an entertainer. Almost all Virgin Ads have been focussed on youth, inspiring them to think HatKe. But clearly missed out on establishing how is it 'Different' (except for the earn 10p. per incoming scheme). Still, good enough to bring the customer to your sales executive. At eod good product is what sells, not a good ad. 

 

Aircel (pretty new, pretty impressive)

Interesting (3/5) : Repeat Value (3/5)  : Brand recall (4/5) : Clarity (4/5)

Clearly gets the message accross. Its a great way to introduce a new service. With Dhoni (for credibility) and with exposing all the Services in a single Ad.  Aircel Ads look really impressive, I am yet to evaluate their services. 

There certainly are more mobile and telephony services, but if I'll have to google them, what's their Brand value? Certainly not fit for the blog.