This latest Bajaj Ad, is extremely awesome peice of animation. It's meant to establish the brand as "superior technology". Though the message is "not clear", it hits implicitly. The effort is awesome, but will be able to amuse only kids and urban youth. If that is actually the target, Bajaj has done a good job, since th emessage is "unclear", it doesn't sell. It's a typical branding ad.
1) Interesting, no doubt. But, does it create curioosity about the bikes? (2/5)
2) Extreme entertainer: high repeat value (5/5)
3) At least if you talk about the ad you will not not find it hard to remember that it is of Bajaj.(3/5)
4) Message is completely implicit.(2/5)
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