This Maruti commercial does curve your lips at the end of this new service center commercial. Beautifully knit around a mother child relationship, this is one ad that made me speak after a long time.
Interesting
Entertaining - brings a smile.
Repeatable
Clear
Adding one more to these existing criteria:
Emotional Appeal : Building ads to stir emotions. Happiness, Nostalgia, Worries, Pain, Love are a few emotions that are repeatedly harnessed for creating successful commercials. Ads that make me speak. This one plays on Love and Care.
Monday, June 29, 2009
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